The year was 1881, when Amandus Zakarias Leonard Sellberg started Sellberg's horse transport on Odengatan 45 in Stockholm, Sweden. What he did not know at the time was that he was laying the foundations for one of Sweden's leading recycling companies
It takes a few years before the company starts going that direction. Before that, Amandus marries Julia Axelia Häggberg, from Väderholmen's farm in Sollentuna. The couple moved to the farm and later had a son Ragnar.
The son Ragnar Sellberg was to prove to be a pioneer in recycling, and with an innovative mindset that was far ahead of its time. In 1928 he sold potatoes and milk from the farm in different areas of Stockholm. The young Ragnar came up with the idea of bringing the waste from the city back to the farm and managing it there. Said and done, Väderholmen became Sweden's first bid for a recycling station.
The basic idea and vision was; to make the land a better place for future generations, Ragnar continues to develop the business, and in 1933 he becomes CEO of AZ Sellbergs Åkeri. At this time, the company has about 100 horses. Over the coming years, many of the horses will be replaced in favor of new technology, namely cars. The business has been run from the farm for several generations and everyone has contributed and helped as far as they could.
After a generational change in the 1960s, AZ Sellberg's Directory is sold. After some time, Ragnar leaves the post as president, and engage in his new company AB North Trim. The company is growing rapidly and becoming one of the leading companies in waste recycling. 1968 both companies change their name to Ragn-Sells AB.
Ragnar continues to develop Swedish recycling and is an active environmental debater until his death in 1995. In the third generation, Erik Sellberg will take over as CEO in 2008. Both before and after, Ragn-Sells AB has expanded and started up in several countries; Norway, Estonia, Denmark.
Today, Lars Lindén is the CEO In addition to operations in the various countries, Ragn-Sells AB also consists of the subsidiaries RSM & CO and Recyclables.